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This guide will help you find quality resources for your marketing studies and research.

Searching social media

Monitors 100+ social media properties directly including:
Twitter, Facebook, FriendFeed, YouTube, Digg, Google


Twitter only

Detailed analyses of tweets.
Only indexes 300 tweets in free version.



Limit by language, people, and places. 
Only searches previous 10 days.





Searches across different social media networks.



Advanced search filter by uploaded time
(hour, date, month, year).
Sort option by most viewed.




Facebook Graph Search includes people, posts, hashtags and locations. Covers friends and people in your extended network (i.e., friends of friends, people with similar interests and people nearby).

Public posts cannot be searched for (as of 2015, could previously be done) - unless you use a hashtag search.


   Good for blog searching, although it covers other platforms.
   Features trends and graphs.

Citing social media

Free citation generator that converts Tweets into  MLA and APA, citations. 


See more examples at the APA style blog



Author. [Screen name]. (Year, Month Day). Enter the tweet message here [Tweet]. Retrieved from


Dowling, J. [JoshuaDowling]. (2015, Aug 02). UPDATED Exclusive: Toyota Australia in nationwide search for counterfeit airbags. [Tweet]. Retrieved from


Status Update

Author. [Given name]. (Year, Month Day). Enter Facebook post here (up to first 40 words) [Facebook status update]. Retrieved from

example  (2015, June 17). A grand total of 2.76 million cars recalled for faulty airbags today. [Facebook status update]. Retrieved from



Full name known

Author, A. A. [Screen name]. (Year, Month Day). Title of video [Video file]. Retrieved from


Nelson, Robert J. [Lieff Cabraser]. (2014, November, 18). Takata airbag defects recall  [Video file]. Retrieved from

Screen name only

Screen name. (Year, Month Day). Title of video [Video file]. Retrieved from



Image credit: photo by Richard Goodwin,CC BY 2.0