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Marketing Metrics: Books

Resources on marketing metrics

Searching on your topic

Use a keyword search in the Library Catalogue:

You can narrow search results down by searching a phrase:

You can broaden your search by providing alternative terms, but looking terms in close proximity:

 

Limiting your search to ebooks


Can't find the book you need?

If the book you need is out on loan, or is not held at the University of Melbourne, you can easily request it online from another BONUS+ library, then collect it a few days later from the pick-up location of your choice.

Graduate students and staff can request books and other material via Interlibrary Loans.

You can also get a CAVAL card from the Library to borrow from other university libraries in Victoria.

Textbooks

Find the recommended textbooks for your subject in the Subject Reading Lists (search by subject name or code).

These books are available for overnight loan and/or two hour loan and are located in the High Use Collection on the Ground Floor of the Giblin Eunson Library. 

Browsing for books

You can browse the shelves of the general book collection and the High Use collection in the Giblin Eunson Library to find books on marketing metrics.

These call numbers have books that cover marketing metrics. The best starting point is 658.83.

NumberSubject
658.8 Marketing management
658.80072 Research
658.802 General topics in marketing
658.83 Marketing research
658.872 Telemarketing