For a comprehensive list of relevant library resources go to the
in Company and Industry Information guide.
You can find useful information elsewhere as well, for example:
And finally, always check the date of the information that you are using.
This is not an EXCLUSIVE list. This is a "how to guide" to few databases for measuring marketing performance.
Before you start have a shortlist of companies you want to research.
Australian and international public and private companies
For annual reports and SEC Filings
Web browser restrictions: this resource is not currently available for use with Firefox or IE.
Top 2,000 Australian companies and government bodies
Australian public companies only
International public and private companies
A ticker or stock symbol is the abbreviation or code used to identify a company on a stock exchange.
Many of the databases in this guide will identify ticker symbols. There is also quick look-up site: