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MKTG20008 Strategic Marketing

This is a resource Guide for the U/grad Strategic Marketing Subject, MKTG20008.

Where will you find company information on...?


Feature Databases Regions What is included? How to find?

Financials & Ratios
DatAnalyisis Australia -
ASX listed
Previous 12 years Annual financials OR Interim financials
then select Ratio Analysis
Mint Global International Previous 5 years  
Hoover's International Previous 10 years financials, basic ratios  

Ownership &
Mint Global International   In company report select Ownership Tree then Subsiduaries
Company 360 Australia   In company report select Family Tree
DatAnalyisis Australia -
ASX listed
  In company report select Controlled Entities

SWOT Analyses
MarketLine International For large companies  
Passport International Many profiles contain competitive positioning analyses  
WARC International    

comparisons & rankings

DatAnalyisis Australia -
ASX listed
  Select Peer Analysis to compare financial performance of companies in the same GICS Industry Group
Company 360
  In company profile select Competitors
then select Peer Analysis from drop-down menu
then select desired variables to compare
Hoover's International   In company report select Competition
Mint Global International   In company
Passport International Rankings of leading companies by market and brand shares  

Annual reports
Mint Global International   Select Original Documents
DatAnalyisis Australia -
ASX listed
mid-1990s (some earlier - 1980s) - present  
Annual Reports Collection
(Connect 4)
  1992 - present  
Edgar Search United States 1993 - present Search by name, the limit by filing type 10-K
ProQuest Historical Annual Reports United States 1884 - 2008: 800 companies included  
Annual Report File


New Zealand

mid-1950s - mid-1990s microform in Baillieu Library

Share Prices
DatAnalyisis Australia - 
ASX listed

current and historical

monthly - back to Jan 1988

daily - back to April 2000

Price history - dialy and monthly prices

Price charts or performance charts to create relative performance charts

ASX   daily "delayed share price" (at least 20 minutes)
recent closing prices
Reuters StockReports +      
Company 360





Previous 10 years

Can compare to other company or index

In company profile select Market Data

FBE research students and staff only, please enquire for access.

Covers all aspects of securities industry