Doing Business in China Guide by Institute of ExportA 2015 publication. Provides an introduction to various aspects involved in doing business with China, and contains a wealth of information on market intelligence, overviews of business opportunities in 2nd and 3rd-tier Chinese cities, an insight into China’s middle-income consumers, practical guidance on developing a regionalized marketing strategy, as well as sector briefing, key business considerations and challenges, practical advice and best practices.