Library Guides: Marketing Metrics: Industry environment

When searching information

For a comprehensive list of relevant library resources go to the

in Company and Industry Information guide.

You can find useful information elsewhere as well, for example:

And finally, always check the date of the information that you are using.

This is not an EXCLUSIVE list. This is a "how to guide" to few databases for measuring marketing performance using consumer and industry information.

Consumer analysis

Mintel Academic
- Either select from the categories listed
- Or type in a search phrase on the upper right
- Once you have your report (always check the date), you can:

Look at the chapters individually on the left hand side, start with “Executive summary”
Search this report

Industry analysis

Industry profiles include e.g. Five Forces Analyses, market outlook and data
Covers Australian and Chinese industries, provides e.g. industry performance, outlook and key statistics
Provides market size, segmentation and market share for many consumer industrie

MarketLine Advantage
- Type in industry
- Choose Industries from a drop down menu
- Refine your search by selecting appropriate Geography
- If you can’t find your industry, browse By industry
Passport GMID
- Under Industries select your industry
- Refine selections under Search Tree for subindustry and click Go
- Refine selections further under Categories and Topics Tab
- Click on the Geographies tab and select region or country
- Click Search
- Results will retrieve Company Profiles, Industry Overviews and statistics like Market Sizes and Brand Shares
Business Monitor International
- Choose the region
- Select the country
- Click the desired industry tab
- Download data from on the upper right hand side or a quarterly report below
IBISWorld
- Browse report listings or type in keywords
- View by sections or download a .pdf report
Mintel Market Sizes
- Under Search tab select country, industry and market
- Click view results
- Download a full report or download data to Excel
- You also will have a list of related reports
Business Source Complete
- Type in industry
- Select Publication Type: Industry Profile

Industry classification systems are used by government and business for classifying industries by numerical code.

Many databases allow searching by industry codes to create lists of companies by industry.

Use the following websites to find the codes for industries you are researching:

NAICS
The North American Industry Classification System (NAICS) was adopted in 1997 to replace the Standard Industrial Classification system (SIC). Many databases in this guide allow searching by NAICS codes.
SIC
The Standard Industrial Classification System (SIC) was replaced by the NAICS, which was released in 1997. Because SIC is still used by by some government bodies and in some markets, a number of databases allow searching by SIC code.
GICS
Global Industry Classification Standard (CICS). GICS is a joint Standard and Poor’s/Morgan Stanley Capital International product aimed at standardising industry definitions.
ANZSIC
Australian and New Zealand Standard Industrial Classification (ANZSIC) was produced by the Australian Bureau of Statistics and Statistics New Zealand.