Marketing

Your subject's readings can be found in the LMS (Canvas).

Click on the 'Readings Online' menu option on the left-hand side.

This will give you a list of readings for the subject - often the lecturer has divided them into weeks or topics. 

If you need any help with accessing the reading list for your subject, contact your lecturer.

Use the Library Catalogue to find resources, including ebooks, on a particular topic - you can search by either keyword or subject.

Searching by keyword:

• Select Keyword from the left-hand drop-down menu

• If searching for a particular phrase, put it in quotation marks (" "): eg "strategic marketing"
• To narrow a search, add more key terms: eg marketing and "social media"
• To increase the number of search results, use synonyms: eg (internet or online or e-commerce) and retail
• The asterisk symbol (*) finds alternate word endings: eg retail* will search for retail, retailer, retailing, etc.

Searching by subject:

• The catalogue has a classification system, where a number of terms (or 'subjects') are chosen to describe the content of an item
• If you perform a subject search in the catalogue, then you will get a list of all items that belong to that subject
• Select Subject from the left-hand drop-down menu

• Enter a search term in the search box to see if there is a relevant subject term for it
• You will find a list of suggested subject terms - click on one to access the list of items for that subject

You can browse the shelves of the General and High Use collections in the Giblin Eunson Library to find books on marketing:

Is there a book you want that is not held by the University of Melbourne Library?

You can request an Inter-Library Loans for material we do not hold.

Or you can have a search in the following catalogues:

• Trove The national Australian Discovery Service, providing access to printed, electronic, pictorial, newspaper, research, map, music & archival material in Australian libraries and archival services.
• Monash University
• CARM Centre Catalogue Shared collection of material for Victorian academic libraries. Request items here...
• LibraryLink Victoria Search portal for Victorian academic, public and state libraries
• Australian Libraries Gateway
• WorldCat (OCLC)  Search portal for over 10,000 libraries worldwide
• COPAC Search portal for university and national libraries in Great Britain
• The European Library Search portal for European national libraries