Marketing

Your subject's readings can be found in the LMS (Canvas).

Click on the 'Readings Online' menu option on the left-hand side.

This will give you a list of readings for the subject - often the lecturer has divided them into weeks or topics. 

If you need any help with accessing the reading list for your subject, contact your lecturer.

Use the Library Catalogue to find resources, including ebooks, on a particular topic - you can search by either keyword or subject.

Searching by keyword:

• Select Keyword from the left-hand drop-down menu

• If searching for a particular phrase, put it in quotation marks (" "): eg "strategic marketing"
• To narrow a search, add more key terms: eg marketing and "social media"
• To increase the number of search results, use synonyms: eg (internet or online or e-commerce) and retail
• The asterisk symbol (*) finds alternate word endings: eg retail* will search for retail, retailer, retailing, etc.

Searching by subject:

• The catalogue has a classification system, where a number of terms (or 'subjects') are chosen to describe the content of an item
• If you perform a subject search in the catalogue, then you will get a list of all items that belong to that subject
• Select Subject from the left-hand drop-down menu

• Enter a search term in the search box to see if there is a relevant subject term for it
• You will find a list of suggested subject terms - click on one to access the list of items for that subject

You can browse the shelves of the General and High Use collections in the Giblin Eunson Library to find books on marketing:

Can't find the book or article you need? Don't worry! We have several options to help you access resources beyond our University collections:

• Request through Inter-library Loan (ILL): If we don't own the resource you need, you can request it through our Inter-library Loan service. We'll source it from another library, and books will be delivered to the University of Melbourne Library for collection. Articles are usually sent to you electronically.
• Search Australian Libraries via TROVE: Use TROVE to find copies of books and resources available in libraries across Australia.
• Borrow from Other Victorian Universities (CAVAL Scheme): Get a CAVAL card to borrow books in person from other university libraries across Victoria. Just visit a participating library with your CAVAL card to access their collections.
• Borrow from Interstate Libraries (ULANZ Scheme): If you live outside Victoria, the ULANZ borrowing scheme allows you to borrow from participating university libraries in Australia and New Zealand. Simply register at the university library you wish to borrow from.
• Suggest a Purchase: Would you like us to consider adding a book to our collection? Submit a request using the Orders Request form.