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Marketing
This guide will help you find quality resources for your marketing studies and research.
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Books
Academic journals
Working papers, conference proceedings and theses
Market research, statistics and news
Social media
Industry associations
Citing and referencing
Research impact and engagement
Professional associations
Australian Marketing Institute
Australian Market and Social Research Society
The Communications Council (Australia)
Australian Retailers Association
Australian Association of National Advertisers
American Marketing Association
The Marketing Society (UK)
Chartered Institute of Marketing (UK)
ESOMAR (European Society for Opinion and Marketing Research)
Association for Consumer Research
Market Research Society (MRS)
Websites
Advertising Standards Bureau (Australia)
Marketing dictionary
AMA marketing dictionary
Online dictionary for meaning of marketing terminology.
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AMA marketing dictionary
AMA marketing dictionary