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MKTG30013 Strategic Marketing

This is a resource Guide for the U/grad Strategic Marketing Subject, MKTG30013

  Which database? 

Each database includes different information.

Use the drop down box to see which database contains what you are looking for.



  What type of company are you researching? 


Public

 

Trade stocks or securities on an exchange (e.g. the ASX).

Must disclose operations and performance to shareholders.

 

Most likely to have detailed information available in databases.


Private

 

An entity with private ownership. No public stocks.

Not obliged to disclose information, may be harder to research.
 

Some information is available in the databases, particularly on larger companies, also check news reports.


Government

 

Publicly accountable, obliged to disclose information.
 

For Australia check for a website, APO, IBISWorld.


Not-for-profit


Fall under a variety of company structures.
 

Check databases and
ACNC for financials


Subsidiary

 

A subsidiary is owned by a parent company.
 

If financials not available, check parent company.


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