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MKTG20008 Strategic Marketing

This is a resource Guide for the U/grad Strategic Marketing Subject, MKTG20008.

MKTG20008 Strategic Marketing - Research Resources


This guide will provide you with links to important resources for the subject Strategic Marketing (MKTG20008). This guide identifies the main resources essential for the subject, as well as commentary on how to use them. The guide includes instructional videos indicating how to use the main resources.

INSTRUCTIONAL VIDEOS - Research techniques and Databases

These video tutorials show will give you basic instructions on how to do certain research tasks, as well as how to use certain databases.
They cover the main database resources useful for research in this subject. You can access the main useful databases for this subject either through the Company Information, Company Databases or Industry information tabs at the top of the page.

Business and Economics Librarian

Bernard Lyons's picture
Bernard Lyons
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MKTG20008 Strategic Marketing

This website offers resources to assist the students of the MKTG20008 Strategic Marketing subject.
Students will find links to the key databases, and information on which databases will assist in particular aspects of research.