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Marketing

This guide will help you find quality resources for your marketing studies and research.

  Which citation style should you use? 

Your lecturers or subject co-ordinators may suggest specific referencing styles for your University assignments. It is important to follow their recommendations. When using a specified referencing style you must use its rules consistently.

No specified style? We recommend APA: a widely used author-date style that incorporates in-text citations and a reference list.

  Why citing is important? 

  • Correct citations allow your readers to follow up sources you have referred to, so citing is in the interests of scholarly investigation and the sharing of ideas.
  • Accurate citation is good academic practice and a legal requirement.
  • If you draw upon other people's work in your writing and research and do not acknowledge those sources, you can be accused of plagiarism!

Online Citation Style Guides 

re:cite is our easy-to-use tool showing commonly used styles and examples of how different reference types are cited:

APA Style Simplified - online book

The APA Style Blog 

The APA Style Blog is the official companion to the Publication Manual of the American Psychological Association, Sixth Edition. 

Referencing Software 

Referencing software is designed to help you manage and automatically format your citations and references in your chosen citation style.

  • RefWorks – a web-based program
  • EndNote – downloadable software supported by the Library
  • Zotero – free Firefox plugin
  • Mendeley – free reference manager and academic social network

 Referencing Guides 

Citation Style Manuals 

If a particular reference type isn't covered in an online citation style guide, you may need to look at a style manual.