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Marketing

This guide will help you find quality resources for your marketing studies and research.

 Need help with your referencing and citing?


Re:cite is The Library’s Hub for helping you manage your citations and references.

Re:cite shows you how to cite a range of different sources in the main referencing styles used at the University of Melbourne with clear examples and style notes provided for each.

 

Visit the Re:Cite guide to referencing

 

  Which citation style should you use? 


Your lecturers or subject co-ordinators may suggest specific referencing styles for your University assignments. It is important to follow their recommendations. When using a specified referencing style you must use its rules consistently.

No specified style? We recommend APA: a widely used author-date style that incorporates in-text citations and a reference list.

  Why citing is important? 


  • Correct citations allow your readers to follow up sources you have referred to, so citing is in the interests of scholarly investigation and the sharing of ideas.
  • Accurate citation is good academic practice and a legal requirement.
  • If you draw upon other people's work in your writing and research and do not acknowledge those sources, you can be accused of plagiarism!