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Marketing

This guide will help you find quality resources for your marketing studies and research.

Textbooks

Find the recommended textbooks for your subject in the Subject Reading Lists (search by subject name or code).

These books are available for overnight loan and/or two hour loan and are located in the High Use Collection on the Ground Floor of the Giblin Eunson Library. 

Searching on your topic

To find books on a particular topic, use a keyword search in the Library Catalogue e.g. "strategic marketing"

To narrow a search, add more keywords e.g. marketing and "social media”

To increase the number of search results, use synonyms, and brackets if combining with other keywords e.g. (internet or online or e-commerce) and retail*

The asterisk symbol * finds alternate word endings e.g. retail* finds retail, retailing, retailer etc

Browsing for books

You can browse the shelves of the general book collection and the High Use collection in the Giblin Eunson Library to find books on marketing.

NumberSubject
658.575 New products
658.8 Marketing management
658.827 Branding
658.83 Market research
658.834 Consumer behaviour
658.835 Market share
658.84 Internet marketing
658.848 Global Marketing
659.1 Advertising

 

Limiting your search to ebooks

Can't find the book you need?

If the book you need is out on loan, or is not held at the University of Melbourne, you can easily request it online from another BONUS+ library, then collect it a few days later from the pick-up location of your choice.

Graduate students and staff can request books and other material via Interlibrary Loans.

You can also get a CAVAL card from the Library to borrow from other university libraries in Victoria.

 

Featured books: brand marketing