The statistics on this page can be used to measure the effectiveness of a marketing program.
The American Customer Satisfaction Index and The UK National Customer Satisfaction Index (Some material is freely available. You will need to sign up to access the free material)
Nielsen Top 100 brands report has Attitudinal index
Proprietary data
Proprietary data
Annual reports from Mint Global Original Documents collection
Proprietary data
Annual reports from Mint Global Original Documents collection
Annual reports from Mint Global Original Documents collection
Proprietary data
Annual reports from Mint Global Original Documents collection
Websites Interbrand, Millward-Brown BrandZ, Brand Finance Australia and Nielsen Top 100 Brands report
Search books in the Library catalogue for "pricing strategy" or microeconomics
Search industry studies in Business Source Compete and ProQuest
Proprietary data
Annual reports from Mint Global Original Documents collection and the Gartner Supply Chain Top 25
Proprietary data
Note: Media metrics are specific to media outlets used for advertising campaigns and this information is not readily available.
Nielsen Top 100 brands report has Estimated media spend
Proprietary data
Even for proprietary metrics, you may be able to find one-off mentions in: