An ethnographic study in health and medicine is a qualitative research approach used to explore and understand beliefs, behaviours and practices related to health and illness. For example, this method can show how the effectiveness of interventions can be influenced by patient cultural practices and can be useful to understand the organisation of health care (Savage, 2000).
Swinglehurst, D., & Greenhalgh, T. (2015). Caring for the patient, caring for the record: an ethnographic study of ‘back office’work in upholding quality of care in general practice. BMC health services research, 15, 1-12. Full Text